Dalia, a recruitment marketing automation platform, completed a $5 million Series A round. The investment will be used to expand the company’s product suite, which seeks to maximize career site conversion rates.

Founded in 2019, Dalia streamlines recruitment marketing by helping employers reach and convert their lost job seeker traffic with personalized engagement at scale. The company claims to be the preferred recruitment marketing automation solution for mid-market and enterprise companies. Compass Group, Ryder, Valvoline, Brink’s, Baptist Health South Florida and  PeopleReady are among its customers.

Dalia CEO Sam Fitzroy said the company’s growth “is the result of a tight labor market where talent acquisition teams are being asked to be more efficient with their spend and only invest in solutions that drive measurable results.” The company’s automation “is the most time and cost-effective way to drive qualified applicants,” he said.

The platform allows companies to capture job seekers who visit their career site but don’t apply, then reengage them through email and text job alerts. Dalia is fully automated, works with existing ATS and CRM platforms, and can be implemented quickly, the company said=.

The financing round was led by Lewis & Clark Ventures with participation from the family office of Paul Forster, the co-founder and former CEO of Indeed. Also participating were SaaS Ventures, FJ Labs and Remarkable Ventures, among others.

Among the companies Lewis & Clark has invested in are Amper, a production management solution; ChatLingual, an enterprise multilingual messaging platform that provides customer support translations; OneSpace a data-driven Retailer.com agency that helps consumer packaged goods brands compete in e-commerce and Waldo, a photo-finding service that combines facial and jersey recognition with location awareness and mobile-first photo delivery.